Thursday, September 10, 2009

The Value of Google Adwords

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.

How does Google Adwords work?

Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

Continue reading this article...

Feel free to share it!

Technorati Digg it Add to Stumble It! Add to Google Bookmarks Twitthis Reddit Blinklist Furl Live Yahoo

Tuesday, September 1, 2009

Top Up Your Website With These 5 Tips

SEO stands for Search Engine Optimization, it means optimizing ones website in such way that the search engine will deem its contents more relevant than other websites towards a particular keywords searched by users. It demonstrates the links from other websites & analyzes the keywords to fit properly in a page that complement to each other in order to getting top ranking position.

There are following 5 tips which can help you to get your website ranked on the top position:-

1) Domain Name
Registration of a domain name is the first step one takes towards having a website. When you start thinking of having a website for your business, you must understand the importance of SEO from that stage only. Many people take domain names related to their corporate identity and others prefer to have shorter domain names. Search Engine give a lot of importance to domain names, hence you should include the main keyword in your domain name. For example, if you sell flowers in india and your company name is ABC florist private limited, I suggest you to take a domain like Or You can go for other TLDs as well if .com is not available.

2) Make your website Content Rich
While designing your website, most people focus more on graphics and animation and lesser on content. You can hire a content writer or if you can do it at your own, make your website content rich. As search engines are content hungry and also more content mean more number of keywords. Try to use text instead of images where ever possible and also use ALT tags for your images and give considerable importance to naming of your webpages, images and folders. You should name them including your keywords. For example, if there is a image of Tulip, instead giving it a name like a1.jpg, name it tulip.jpg, similarly your webpages names should include the keywords instead abc.html or a1.html etc.

Also organize your website into different pages avoid stuffing all the keywords and phrases into one page. Also attempt to avoid the use of tables, flash, frames & java script & commented text in your webpage.

3) Meta Tags
Meta tags are also an important section of your web pages, they describe what the web page is all about. Be very careful while defining them. Leaving them empty or keyword stuffing both is harmful for your webpages. Following are most important meta tags -

a) Title Tag
Instead of having a title like welcome to ABC Florist Pvt. Ltd., you should have title like Send Flowers to India, New Delhi, Mumbai, Banglore. Try to include your main keywords within your title tag.

b) Description
Description tag is the text which is displayed under the title on result page. Write here a nice description of your webpage, so that a user can have an idea about your website while searching it in the search engines.

c) Keywords
keyword Meta tag is very important but be very careful while defining them. Keywords should be relevant to the webpage and there should not keyword stuffing in the webpage.

4) Create a site map
It improves the efficiency of the web pages by searching its content easily. It provides relevant result by getting their index quickly. It helps in navigation of all pages includes in the website. With the help of site map search bots can easily crawl link pages. Also generate a google and yahoo site maps and submit them.

5) Increase your Links
Link popularity is measured by both the quantity and quality of sites that link to your website. The ranking of your website is based on the quality of links. Once your site is complete and running, Focus on getting links from other websites. You can easily generated links using the following :-
  1. Directory submission increases in the link popularity. It is fast and affordable way to get one-way links.
  2. Article submission is a powerful method to gaining quality one way incoming links to your website.
  3. Blogging is also good way to popularize your website and getting back links.
  4. Social book marking is a method to store, manage, search, and organize bookmarks of web page on the internet with the help of metadata.
  5. Reciprocal link building is exchanging links with the theme based website. It help you increasing your PR and back links.Make sure that the site you are exchanging has good ranking area & major search engines.

Continue reading this article...

Feel free to share it!

Technorati Digg it Add to Stumble It! Add to Google Bookmarks Twitthis Reddit Blinklist Furl Live Yahoo