Ideas and Technologies: SEO: Drive Traffic On Your Site

Getting people to visit your Web site can often be a difficult task, especially if your Web site is small. There are several main things you need to consider, and things you need to do, if you are hoping to get some traffic to your Web site. These are not the only things you can do to get traffic to your Web site, but they are a good start.

Keywords - Decide what your page is going to be about and write the page around that keyword or keyword phrase. If your page is going to be about cat collars, then make sure you use the phrase "cat collars" several times while writing the page, especially in the first couple paragraphs.
Title & Meta Tags - When considering a title for your page make sure to use the keyword or key phrase of your page in the title. If you are using HTML, then you need to be concerned with meta tags. Make sure to use your keywords in the meta description several times, and the title tags at the top of your HTML at least twice, and put the keyword in the meta keyword area too. Cat Collars - Cat Collars for your Precious Kitty
Good Content - If your page is about something important, is written well, and includes the right keywords it will probably do well in the search engines. On top of search engines, other sites will also link to your page if it is well written.

Search Engines - Submit your pages to the most popular search engines. Go to each of the search engines and submit your pages to them individually.

Similar Web Sites - Find Web sites that are similar to yours and offer to link to their site in exchange for a link back to your site. If they have a page for links they will probably do it.
Forums & Message Boards - Go to forums and message boards that are about your site and answer questions or offer advice or even ask questions. Create a signature under your name for your message posts that links back to your site. If people like what you wrote on the forum, they may click on your link and visit your site.
Update Regularly - If you don't add content to your site, then why should someone keep coming back. Update your site regularly with new content and watch your traffic grow.